{"id":145548,"date":"2025-05-12T13:56:01","date_gmt":"2025-05-12T13:56:01","guid":{"rendered":"https:\/\/www-test.unipi.it\/ateneo\/organizzazione\/persone\/daniele-dalli-3932-en\/"},"modified":"2026-03-31T14:39:19","modified_gmt":"2026-03-31T12:39:19","slug":"daniele-dalli-3932-en","status":"publish","type":"unipi_persone","link":"https:\/\/www-test.unipi.it\/en\/abous-us\/organization\/people\/daniele-dalli-3932-en\/","title":{"rendered":"Daniele Dalli"},"content":{"rendered":"<p>Professore Ordinario &#8211; Dipartimento di Economia e Management | Tel.: 050 2216347 &#8211; Email: daniele.dalli@unipi.it<\/p>\n","protected":false},"template":"","meta":{"unipi-persone-chiave":"3932","unipi-persone-nome":"Daniele","unipi-persone-cognome":"Dalli","unipi-persone-email":"daniele.dalli@unipi.it","unipi-persone-cv":"Daniele Dalli ha conseguito il dottorato di ricerca in Economia Aziendale. E' professore ordinario di Marketing presso il Dipartimento di Economia e Management dell\u2019Universit\u00e0 di Pisa.<br \/>\r\nSi occupa principalmente di consumi e consumatori, con particolare riferimento all\u2019analisi delle emozioni, al rapporto con la marca, al ruolo dei consumatori nei processi di mercato (co-creation), alle comunit\u00e0 di consumo e alla dimensione etica del rapporto tra imprese e cittadini.<br \/>\r\nHa pubblicato su riviste italiane e internazionali, tra cui Journal of Consumer Behavior, Journal of Business Ethics, Marketing Theory, International Journal of Research in Marketing, Annals of Tourism Research, Organization Studies, Consumption, Markets and Culture. Insieme a Simona Romani, \u00e8 autore di un libro di testo per corsi di laurea e magistrali: Il comportamento del consumatore. Acquisti e consumi in una prospettiva di marketing.<br \/>\r\n\u00c8 il Direttore della rivista Italian Journal of Marketing (Springer). Fa parte dell\u2019Editorial Board di Marketing Theory (Sage), del Journal of Historical Research in Marketing (Emerald), dell\u2019Advisory Board del Journal of Management and Governance (Springer) e del Scientific Advisory Board di Sinergie \u2013 Italian Journal of Management.<br \/>\r\nFa parte del gruppo di lavoro \u201cRiviste scientifiche\u201d 2020-23 (Anvur, Area 13)<br \/>\r\nHa ricevuto l\u2019ordine del Cherubino, onorificenza dell\u2019Universit\u00e0 di Pisa nel 2022.<br \/>\r\nE' Direttore Scientifico del Master in Marketing Management (Dipartimento di Economia e Management, Universit\u00e0 di Pisa)","unipi-persone-link-esterno-cv":"","unipi-persone-modalita-ricevimento":"","unipi-persone-luogo-ricevimento":"","unipi-persone-ore-ricevimento":"Luned\u00ec e Marted\u00ec (10.30 - 12.00)","unipi-persone-telefono":"050 2216347","unipi-persone-sitoweb":"","unipi-persone-cariche":"","unipi-persone-link-orario-lezioni":"https:\/\/unipi.prod.up.cineca.it\/calendarioPubblico\/matricola=009322","unipi-persone-link-registro-lezioni":"https:\/\/unimap.unipi.it\/registri\/registri.php?ri=009322&tmplt=principale.tpl","unipi-persone-settore-scientifico":"Economia e Gestione delle Imprese ECON-07\/A","unipi-persone-ruolo":"Professore Ordinario","unipi-persone-arpi":"https:\/\/arpi.unipi.it\/cris\/rp\/rp12769","unipi-persone-pubblicazioni":"<ul class=\"pubblicazioni-list\"><li><a href=\"https:\/\/arpi.unipi.it\/handle\/11568\/1353595\" target=\"_blank\" rel=\"noopener noreferrer\">Le piattaforme dal punto di vista dei consumatori<\/a> <span class=\"pub-details\">(Vieira Soares, A. L.; Corciolani, M.; Beccanulli, A.; Biraghi, S.; Dalli, D.; Gambetti, R. - 2026 - 2.1 Contributo in volume (Capitolo o Saggio))<\/span><\/li><li><a href=\"https:\/\/arpi.unipi.it\/handle\/11568\/1353594\" target=\"_blank\" rel=\"noopener noreferrer\">Business Model Canvas delle Local Delivery Platforms<\/a> <span class=\"pub-details\">(Andreini, D.; Baklaj, E.; Beccanulli, A.; Biraghi, S.; Corciolani, M.; Dalli, D.; Gambetti, R.; Mangi\u00f2, F.; Pedeliento, G.; Vieira Soares, A. L.; Tuan, A.; Visentin, M. - 2026 - 2.1 Contributo in volume (Capitolo o Saggio))<\/span><\/li><li><a href=\"https:\/\/arpi.unipi.it\/handle\/11568\/1353593\" target=\"_blank\" rel=\"noopener noreferrer\">Piattaforme globali e piattaforme locali: modelli a confronto nel food delivery<\/a> <span class=\"pub-details\">(Andreini, D.; Baklaj, E.; Beccanulli, A.; Biraghi, S.; Corciolani, M.; Dalli, D.; Gambetti, R.; Mangi\u00f2, F.; Pedeliento, G.; Vieira Soares, A. L.; Tuan, A.; Visentin, M. - 2026 - 2.1 Contributo in volume (Capitolo o Saggio))<\/span><\/li><li><a href=\"https:\/\/arpi.unipi.it\/handle\/11568\/1335551\" target=\"_blank\" rel=\"noopener noreferrer\">The role of consumption communities in brand value co-creation and co-destruction<\/a> <span class=\"pub-details\">(Dalli, Daniele - 2025 - 2.1 Contributo in volume (Capitolo o Saggio))<\/span><\/li><li><a href=\"https:\/\/arpi.unipi.it\/handle\/11568\/1321248\" target=\"_blank\" rel=\"noopener noreferrer\">Beyond buying: Extending the concept of acquisition in consumption<\/a> <span class=\"pub-details\">(Bardhi, Fleura; Corciolani, Matteo; Dalli, Daniele; Maraj, Varala - 2025 - 1.1 Articolo in rivista)<\/span><\/li><li><a href=\"https:\/\/arpi.unipi.it\/handle\/11568\/1335549\" target=\"_blank\" rel=\"noopener noreferrer\">The journey so far<\/a> <span class=\"pub-details\">(Dalli, D. - 2024 - 1.1 Articolo in rivista)<\/span><\/li><li><a href=\"https:\/\/arpi.unipi.it\/handle\/11568\/1289387\" target=\"_blank\" rel=\"noopener noreferrer\">Eudaimonic well-being: a socio-cultural perspective on narrative action<\/a> <span class=\"pub-details\">(Biraghi, Silvia; Gambetti, Rossella C.; Dalli, Daniele - 2024 - 1.1 Articolo in rivista)<\/span><\/li><li><a href=\"https:\/\/arpi.unipi.it\/handle\/11568\/1275367\" target=\"_blank\" rel=\"noopener noreferrer\">Exploring consumer perspectives on food delivery platforms: Insights into local and national choices<\/a> <span class=\"pub-details\">(Corciolani, Matteo; Dalli, Daniele - 2024 - 4.1 Contributo in Atti di convegno)<\/span><\/li><li><a href=\"https:\/\/arpi.unipi.it\/handle\/11568\/1213809\" target=\"_blank\" rel=\"noopener noreferrer\">How does technology help patient empowerment evolve toward a customer-led healthcare? Opportunities and risks of a consumerization of healthcare<\/a> <span class=\"pub-details\">(Corciolani, Matteo; Del Mancino, Marco; Dalli, Daniele - 2023 - 4.1 Contributo in Atti di convegno)<\/span><\/li><li><a href=\"https:\/\/arpi.unipi.it\/handle\/11568\/1181185\" target=\"_blank\" rel=\"noopener noreferrer\">Marketing perspectives on the country of origin<\/a> <span class=\"pub-details\">(Dalli, D. - 2023 - 2.1 Contributo in volume (Capitolo o Saggio))<\/span><\/li><li><a href=\"https:\/\/arpi.unipi.it\/handle\/11568\/1200427\" target=\"_blank\" rel=\"noopener noreferrer\">Consumers and consumption: from individual, to collective, and beyond<\/a> <span class=\"pub-details\">(Dalli, Daniele - 2021 - 1.1 Articolo in rivista)<\/span><\/li><li><a href=\"https:\/\/arpi.unipi.it\/handle\/11568\/1045670\" target=\"_blank\" rel=\"noopener noreferrer\">New Product Development During the Last Ten Years: The Ongoing Debate and Future Avenues<\/a> <span class=\"pub-details\">(Marzi, Giacomo; Ciampi, Francesco; Dalli, Daniele; Dabic, Marina - 2021 - 1.1 Articolo in rivista)<\/span><\/li><li><a href=\"https:\/\/arpi.unipi.it\/handle\/11568\/1283867\" target=\"_blank\" rel=\"noopener noreferrer\">Editorial<\/a> <span class=\"pub-details\">(Dalli, Daniele - 2020 - 1.1 Articolo in rivista)<\/span><\/li><li><a href=\"https:\/\/arpi.unipi.it\/handle\/11568\/1267850\" target=\"_blank\" rel=\"noopener noreferrer\">Are Online Reviews Helpful for Consumers?<\/a> <span class=\"pub-details\">(D( extquotesingle)Acunto, David; Tuan, Annamaria; Dalli, Daniele - 2020 - 2.1 Contributo in volume (Capitolo o Saggio))<\/span><\/li><li><a href=\"https:\/\/arpi.unipi.it\/handle\/11568\/1065859\" target=\"_blank\" rel=\"noopener noreferrer\">Eudaimonia: the socio-cultural value of consumers\u2019 social labor<\/a> <span class=\"pub-details\">(Dalli, Daniele; Gambetti, Rossella; Biraghi, Silvia - 2020 - 1.1 Articolo in rivista)<\/span><\/li><\/ul>","unipi-persone-didattica":"<ul class=\"registri-list\"><li>Marketing management (cod. 210PP) per Laurea Magistrale in Marketing e ricerche di mercato<\/li><li>Analisi del comportamento del consumatore (cod. 630PP) per Laurea in Economia aziendale<\/li><\/ul>","unipi-persone-codocenze":"","unipi-persone-interessi-ricerca":"","_wpml_word_count":"13","_last_translation_edit_mode":"translation-editor"},"organizzazioni":[11405],"class_list":["post-145548","unipi_persone","type-unipi_persone","status-publish","hentry","organizzazioni-dipartimento-di-economia-e-management-439999-en"],"email":"daniele.dalli@unipi.it","telefono":"050 2216347","content_plain":"Professore Ordinario &#8211; Dipartimento di Economia e Management | Tel.: 050 2216347 &#8211; Email: daniele.dalli@unipi.it","photo_url":null,"ruoli_tags":[{"id":748,"name":"PO","slug":"po"}],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Daniele Dalli ~ UNIPI<\/title>\n<meta name=\"robots\" content=\"noindex, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Daniele Dalli ~ UNIPI\" \/>\n<meta property=\"og:description\" content=\"Professore Ordinario &#8211; Dipartimento di Economia e Management | Tel.: 050 2216347 &#8211; Email: daniele.dalli@unipi.it\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www-test.unipi.it\/en\/abous-us\/organization\/people\/daniele-dalli-3932-en\/\" \/>\n<meta property=\"og:site_name\" content=\"UNIPI\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/unipisaofficial\/\" \/>\n<meta property=\"article:modified_time\" content=\"2026-03-31T12:39:19+00:00\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www-test.unipi.it\\\/en\\\/abous-us\\\/organization\\\/people\\\/daniele-dalli-3932-en\\\/\",\"url\":\"https:\\\/\\\/www-test.unipi.it\\\/en\\\/abous-us\\\/organization\\\/people\\\/daniele-dalli-3932-en\\\/\",\"name\":\"Daniele Dalli ~ UNIPI\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www-test.unipi.it\\\/en\\\/#website\"},\"datePublished\":\"2025-05-12T13:56:01+00:00\",\"dateModified\":\"2026-03-31T12:39:19+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www-test.unipi.it\\\/en\\\/abous-us\\\/organization\\\/people\\\/daniele-dalli-3932-en\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www-test.unipi.it\\\/en\\\/abous-us\\\/organization\\\/people\\\/daniele-dalli-3932-en\\\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www-test.unipi.it\\\/en\\\/abous-us\\\/organization\\\/people\\\/daniele-dalli-3932-en\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"\",\"item\":\"https:\\\/\\\/www-test.unipi.it\\\/en\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Daniele Dalli\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www-test.unipi.it\\\/en\\\/#website\",\"url\":\"https:\\\/\\\/www-test.unipi.it\\\/en\\\/\",\"name\":\"UNIPI\",\"description\":\"UNIPI\",\"publisher\":{\"@id\":\"https:\\\/\\\/www-test.unipi.it\\\/en\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www-test.unipi.it\\\/en\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/www-test.unipi.it\\\/en\\\/#organization\",\"name\":\"UNIPI\",\"url\":\"https:\\\/\\\/www-test.unipi.it\\\/en\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/www-test.unipi.it\\\/en\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/www-test.unipi.it\\\/wp-content\\\/uploads\\\/Raggruppa-3020.svg\",\"contentUrl\":\"https:\\\/\\\/www-test.unipi.it\\\/wp-content\\\/uploads\\\/Raggruppa-3020.svg\",\"width\":176,\"height\":64,\"caption\":\"UNIPI\"},\"image\":{\"@id\":\"https:\\\/\\\/www-test.unipi.it\\\/en\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/unipisaofficial\\\/\",\"https:\\\/\\\/www.instagram.com\\\/unipisa\\\/\"]}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Daniele Dalli ~ UNIPI","robots":{"index":"noindex","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"og_locale":"en_US","og_type":"article","og_title":"Daniele Dalli ~ UNIPI","og_description":"Professore Ordinario &#8211; 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